5 Examples of Using Content for Effective Communication

This article comes from the blog archive – figures and examples reflect the year it was published.

One example often says more than 10 rules. Let’s look together at just a few companies that threw themselves into creating content and successfully built it into their business.

Modrá púpava is a Slovak natural cosmetics brand. On its blog it offers seasonal skincare information, recipes for making cosmetics at home, information on using resources efficiently as part of the Slow beauty trend, and other useful information besides.

Lovers of good food and video have probably come across the content on the Tasty channels. It’s original content – cooking – which Tasty was the first to show from a top-down view. Consistently high-quality content and regularity now bring them millions of views and millions of fans all over the world.

McDonald’s in Canada decided to take on the challenge of answering customers’ questions. Nothing unusual? In this case the aim was to answer every single question – quickly and transparently. There were more than 10,000 of them over the course of the campaign, and with it McDonald’s worked on both its relationship with customers and its image of openness.

No list of brands that actively work with content would be complete without Coca-Cola and their Share a Coke campaign, a typical example of the fact that when you manage to bring together product and content and get the customer involved as well, you can’t go wrong.

Toyota went into content in the form of video. Under the carmaker’s banner, instructional videos are produced that help customers with routine car maintenance – for example, how to fit roof bars to your car.