Blog
On content, marketing and, now and then, on life. Straight from experience.
Let’s Be Kinder to Each Other – Even a Small Thing Can Make Someone’s Day Better
I don’t often write about personal things here. But yesterday I found myself in a situation I don’t want to keep to myself.
When Content Creates Itself “for Free” – or UGC in Practice + 5 Commandments for Working with User Content
User-generated content (UGC), or content created by customers themselves, looks tempting at first glance. Why pour serious money into content marketing when your visitors can help…
Outsourcing Content Marketing: Yes or No?
Let’s be perfectly frank – to create truly authentic content, you have to know your customers and your business inside out. It follows that the best content will always come from you…
We’re Creating Content – Hooray! But How Do We Know It’s REALLY Helping?
Thrown yourself into content? Great... Determined to stick with it? Even better. But how do you find out what it’s bringing you, apart from bags under your eyes and sleepless nights?
How to Define Your Goals When Creating Content
Content marketing goals can be set differently depending on the type of target group. Whatever goal we set, though, we must make sure we’re able to track how it’s being met…
Back to the School Desk, or Why Learning Comes Naturally to Us
Learning is just as natural a process as moving or breathing. The ability to learn is not the exclusive domain of humans. Practically all living organisms have it.
5 Examples of Using Content for Effective Communication
One example often says more than 10 rules. Let’s look together at a few companies that threw themselves into creating content and successfully built it into their business.
A Simple Guide to Setting Up a Content Creation Workflow in Your Company Too
I know only two types of people – those who think creating content is a doddle anyone can do, and those who break out in a rash all over at the mere thought of it.
Why Does Content Increase Sales? Three Reasons You Need to Know
It’s no secret that the ultimate aim of all marketing activity is to improve sales results – whether by reaching new customers or by motivating existing ones to buy again.
Top 10 Brands Born Out of a Crisis
History teaches us that, painful as it may be, crisis, economic downturn and recession are simply part of development. Everything around us moves in waves – the economy included.
But What Should Our Content Be About?!
This is one of the first questions I hear in meetings with new clients – and with existing ones too. I’ll admit, it isn’t easy.
Top 9 Types of Problem Clients and What to Do with Them
Let’s get one thing straight from the start – we value all our clients, we love them all, and we try to deliver the very best service to every one of them.
How to Engage with Content When Your Business Is in a Niche Industry
Content is a long-term tool for building relationships with potential and existing customers. The main prerequisite for success, whatever the platform, is that the content is unique.
Why Content Marketing Doesn’t End with Creating Content
You know you need content. You have an idea, the time and the means to create it. And you’ve created it. Great news, for a start. But even the best article can sink into oblivion…
9 Reasons Why You Need Content Marketing
Marketing strategies and tools vary; the story remains. Ultimately it is emotion that often decides whether the scales in a customer’s head tip in your favour or not.
The PR Article – Salvation or Threat for Your Business?
The question is often how to get your content, brand or product onto other websites. Setting aside display and PPC formats, the first thing that springs to mind is the PR article.
10 Types of Content That Are a Whisker Better Than the Rest
Creating content takes a great deal of creativity, knowledge and time. If you create content for a client, a fair share of your work will be honest, diligent study.
What Is the Difference Between Copywriting and Content Marketing
Content marketing and copywriting are often confused. Both are about creating content. Where they differ is in the rules and the types of content.
What Is Content Marketing
It is a strategic approach whose job is to create and spread valuable, relevant and consistent content that builds a long-term relationship with the customer…
5 Reasons Why Your Content Marketing Isn’t Working
The decision to take up content marketing has to be a conscious one. It isn’t something you just happen to be in the mood for. It’s a commitment.
